Chaffree Ltd (“Chaffree”) are committed to complying with the General Data Protection Regulation and the Data Protection Act 2018, once enacted. Looking after the personal information you share with us is very important, and we want you to be confident that your personal data is kept safely and securely and to understand how we use it to offer you a better and more personalised shopping experience.
We have published this notice to help you understand
- how and why Chaffree collect information from you;
- who we share your information with, why and on what basis;and
- what your rights are.
If we make changes to this notice we will notify you by updating it on our website. Chaffree will be what is known as the ‘Data Controller’ of the personal data you provide to us, and we will sometimes refer to ourselves in this notice as “we” or “us”. By Data Controller, this means Chaffree determines the purposes and way in which any personal data are, or will be, processed.
Should you need to contact us please write to:
Data Protection Officer Chaffree Limited, Lyndhurst, Silver Street, Whitley, DN14 0JG
or via support@Chaffree.com quoting Security and Privacy Enquiry.
This privacy notice was last updated on 19th May 2018.
What information we collect when you register and why?
When you buy goods from us, you are entering into a contract with us. You can either order from us as a ‘guest’ or by setting up a Chaffree Account, so we can set this up we will ask you to provide some personal information such as;
- full name
- address (Billing and Shipping )
- date of birth
- contact numbers
- email address.
Chaffree only use the information that you give us to process orders, dispatch orders, process payments and communicate with you about our products, services and any other news from Chaffree that we think may interest you.
How do we use your information?
Data Protection says that we are allowed to use and share your personal data only where we have a proper reason to do so. The law says we must have one or more of these reasons and these are:
- Contract – your personal information is processed in order to fulfil a contractual arrangement e.g. Sending you your order.
- Consent – where you agree to us using your information in this way e.g. for storing your full name and address
- Legitimate Interests – this means the interests of Chaffree in managing our business to allow us to provide you with the best products and service in the most secure and appropriate way e.g. to transfer your data to certain Third Party’s such as delivery partners.
- Legal Obligation – where there is statutory or other legal requirement to share the information e.g. when we have to share your information for law enforcement purposes.
Here is a list of the ways that we may use your personal information, and which of the reasons described above we rely on to do so. Where we list legitimate interests as a reason, we also describe below what we believe these legitimate interests are.
|What We Use Your Personal Information For||Our Reasons (Legal Basis)||Our Explanation Of Chaffree’s Legitimate Interests|
|Set up your Online account||• Legitimate interest||Process efficiency in dealing with such activity.|
|Process your orders||• Fulfilling a contract||N/A|
|Notify you of your order status.||• Legitimate interests||Process efficiency in dealing with such activity, and to make improvements to our services.|
|Manage your account/ provide customer services to you. This may include: transfers to Third Countries who undertake customer services/communications activities call recording data verification customer complaints/queries||• Legal obligation/ Legitimate interests (depending on nature of services)||Keeping our records up to date, handling our customer contact efficiently and effectively, working out which of our products and services may interest you and telling you about them.|
|To detect, investigate and report financial crime (e.g. Fraud)||• Legal Obligation / legitimate interests||Developing and improving how we deal with financial crime. Complying with any legal obligation placed on us by regulators such as the FCA. Complying with any regulations that apply to us. Process efficiency in dealing with such activity, and to make service and process improvements.|
|Undertake website personalisation and administration.||• Legitimate interests||Developing products, services, applications and designs that attract and retain customers. Improving customer interaction with our sites. Defining types of customers for new products or services|
|Marketing communications to inform you of special offers, promotions, new lines and Sales. Provide you with online advertising.||• Legitimate interests||Developing products, services, applications and designs that attract and retain customers. Improving customer interaction with our sites.|
|Notifying you about enhancements to our services, such as changes to the website and new services that may be of interest to you.||• Legitimate interests||Developing products, services, applications and designs that attract and retain customers. Improving customer interaction with our sites.|
|Contact you to undertake customer satisfaction surveys, invite you to provide product reviews or for market research.||• Legitimate interests||Developing products, services, applications and designs that attract and retain customers. Improving customer interaction with our sites.|
|Maintaining network and data security||• Legitimate interests||To maintain the security of our network this in turns helps us to maintain the safety and confidentiality of your information.|
|Logistics planning, demand forecasting, management information and research||• Legitimate interests||We use information about shopping habits, products bought and volumes, to help us to respond to demand, ensure the right products get to the right areas and to help us plan our ranges.|
Who we share your information with and why
Chaffree works with a number of trusted suppliers, agencies and businesses in order to provide you the high quality goods and services you expect from us such as delivery companies and fraud prevention agencies.
Some examples of the categories of third parties with whom we share your data are:
In order for you to receive your goods, Chaffree works with a number of delivery partners. Again, we only pass limited information to them in order to ensure delivery of your items.
Chaffree works with business who support our website and other business systems.
We work with marketing companies who help us manage our electronic communications with you or carry out surveys and product reviews on our behalf.
Chaffree works with trusted third party payment processing providers in order to securely take and manage payments. We do not hold any of your payments details.
Debt recovery and fraud prevention services
Before we provide goods to you, we undertake checks via our trusted third party payment processing provider for the purposes of preventing fraud and money laundering, and to verify your identity. These checks require us to process personal data about you.
The personal data you have provided, we have collected from you, or we have received from third parties will be used to prevent fraud and money laundering, and to verify your identity.
Details of the personal information that will be processed include, for example: name, address, contact details, device identifiers including IP address.
We and fraud prevention agencies may also enable law enforcement agencies to access and use your personal data to detect, investigate and prevent crime.
We process your personal data on the basis that we have a legitimate interest in preventing fraud and money laundering, and to verify identity, in order to protect our business and to comply with laws that apply to us. Such processing is also a contractual requirement of the services you have requested.
We process your personal data on the basis that it is necessary in the public interest or in exercising official authority for us to prevent fraud and money laundering, and to verify identity, in order to protect ourselves and to comply with laws that apply to us.
Fraud prevention agencies can hold your personal data for different periods of time, and if you are considered to pose a fraud or money laundering risk, your data can be held for up to six years.
As part of the processing of your personal data, decisions may be made by automated means. This means we may automatically decide that you pose a fraud or money laundering risk if our processing reveals your behaviour to be consistent with money laundering or known fraudulent conduct, or is inconsistent with your previous submissions, or you appear to have deliberately hidden your true identity. You have rights in relation to automated decision-making: if you want to know more please contact us using the details above.
Consequences of Processing
If we, or a fraud prevention agency, determine that you pose a fraud or money laundering risk, we may refuse to provide the services you have requested.
A record of any fraud or money laundering risk will be retained by the fraud prevention agencies, and may result in others refusing to provide services, financing or employment to you. If you have any questions about this, please contact us on the details above.
Whenever fraud prevention agencies transfer your personal data outside of the European Economic Area, they impose contractual obligations on the recipients of that data to protect your personal data to the standard required in the European Economic Area. They may also require the recipient to subscribe to ‘international frameworks’ intended to enable secure data sharing.
Your personal data is protected by legal rights, which include your rights to object to our processing of your personal data; request that your personal data is erased or corrected; request access to your personal data.
For more information or to exercise your data protection rights, please contact us using the contact details above. You also have a right to complain to the Information Commissioner’s Office, which regulates the processing of personal data.
Transfers to third countries
Chaffree also works with suppliers and partners who may make use of cloud and/or hosted technologies. We undertake data security due diligence on our partners and ensure that that these partners conform to appropriate accreditations.
Wherever transfers of data to third counties occurs Chaffree will put in place an appropriate contractual provisions to ensure that there are strict rules regarding both the confidentiality and security of your information.
Keeping in touch with you
We want to keep you up to date with information about new ranges, special offers and improvements to our website.
When you click on the ‘ ‘ section on the checkout page, this means that you are consenting to subscribing to receive promotional information from us. We do not bombard you with emails, you will only receive up to 4 a month and these emails will usually be about discounts, offers and promotions we are running.
By supplying us with your details, you are consenting to us using your details in the ways described above. Chaffree are completely committed to respecting your privacy and we will not sell or pass on your details to third parties.
If you do not wish to receive emails from us, you can unsubscribe at any time by clicking the link at the bottom of the email or you can email us at firstname.lastname@example.org email title UNSUBSCRIBE. This will automatically remove you from any further mailshots but will not remove your account details on the website or prevent you from completing the one order click buying process. Unsubscribing from our promotional emails does not effect your statutory rights.
You will also receive from us emails confirming your order placed, when it has been dispatched, tracking information (as all orders require a signature upon delivery) and also a review request email. Once you have written review, you can opt out of receiving any more review request emails.
How long we keep your information
If we collect your personal information, the length of time we retain it is determined by a number of factors including the purpose for which we use that information and our obligations under other laws.
We may need your personal information to establish, bring or defend legal claims. For this purpose, we will always retain your personal information for 7 years after the date it is no longer needed by us for any of the purposes listed under How we use your information above. The only exceptions to this are where:
- the law requires us to hold your personal information for a longer period, or delete it sooner;
- you exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law;
- we bring or defend a legal claim or other proceedings during the period we retain your personal information, in which case we will retain your personal information until those proceedings have concluded and no further appeals are possible; or
- in limited cases, existing or future law or a court or regulator requires us to keep your personal information for a longer or shorter period.
What are your rights
You are entitled to request the following from Chaffree, these are called your Data Subject Rights and there is more information on these on the Information Commissioners website www.ico.org.uk
- Right of access –to request access to your personal information and information about how we process it
- Right to rectification –to have your personal information corrected if it is inaccurate and to have incomplete personal information completed
- Right to erasure (also known as the Right to be Forgotten) – to have your personal information erased. Email us at support.com title of email REMOVE ACCOUNT
- Right to restriction of processing – to restrict processing of your personal information
- Right to data portability – to electronically move, copy or transfer your personal information in a standard form
- Right to object – to object to processing of your personal information
- Rights with regards to automated individual decision making, including profiling –rights relating to automated decision making, including profiling.
You have the right to lodge a complaint with a data protection regulator in Europe, in particular in a country you work or live or where your legal rights have been infringed. The contact details for the Information Commissioner’s Office (ICO), the data protection regulator in the UK, are available on the ICO website www.ico.org.uk where your personal information has or is being used in a way that you believe does not comply with data, however, we encourage you to contact us before making any complaint and we will seek to resolve any issues or concerns you may have.
This notice is designed to help you understand what cookies are, how Chaffree uses them and the choices you have in regards to their use.
What are cookies?
Cookies are small text files that are stored on your browser or the hard drive of your computer or other device when you visit the Site. This allows the Site to recognise you as a user either for the duration of your visit (using a ‘session cookie’) or for repeat visits ( a ‘persistent cookie’). They are not harmful and do not contain any information such as your home address, date of birth or credit card details.
The cookies we use fall into four broad types:
Strictly Necessary Cookies
These cookies are essential in helping you to move around our Site and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for, such as setting up an account cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you’ve been on the internet.
In order to keep the Site, its services and products relevant, easy to use and up-to-date, we use web analytics services to help us understand how people use our Site. For example, we can see which parts of the Site and products are most popular, identify when errors occur, and test different versions of a page or feature to see which one works best.
These cookies allow websites and applications to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. The information these cookies collect is usually anonymised which means we can’t identify you personally. They do not gather any information about you that could be used for selling advertising or remembering where you’ve been on the internet, but do help us to serve you with advertising that is more relevant to you.
Targeted Marketing Cookies
If you would like more information on any of these types of Cookies, including how to opt-out, please visit www.youronlinechoices.com/
- They enable you to transact, whilst other non-essential cookies enable us to give you an enhanced, personalised web experience and determine relevant products to show you.
- To personalise and improve your customer experience.
- To allow you to securely sign in to your Chaffree Account, so that you can use “My Account” features such as order information.
- To recognise the device that you are using.
- To store the content of your online shopping bag whilst you browse the site and to complete an order.
- To record the areas of the Site that you have visited, products you have viewed and time spent browsing, as well as the products you purchased. Chaffree uses this information to help make the website more user friendly, develop our Site design and to continuously improve the quality of the service we provide.
- To distribute visitors to our Site evenly across platforms to ensure the content is served at the fastest possible speed.
- For re-marketing purposes to determine relevant related products to show you when you’re browsing on other selected websites. These cookies can be associated with services provided by a third party such as an advertising network.
Cookies are an essential part of how our Site works, as they remember certain information about a visitor. Chaffree uses First Party cookies (these are placed there and used solely by Chaffree) and Third Party cookies (these are placed there by third parties we work with).
Are cookies safe?
Yes. The information stored in cookies is safe and anonymous to any external third party, and your account security is never compromised. You can find more information about cookies at http://www.allaboutcookies.org/ and www.youronlinechoices.com/. For a video about cookies visit https://www.google.com/intl/en-GB/policies/technologies/cookies/
Can I turn off cookies?
To change your cookie settings, or if you want to be notified each time a cookie is about to be used, you should amend the settings provided in your web browser to prevent us from storing cookies on your computer hard drive.
For information on how to disable cookies, please consult the “Help” tab of your browser via the menu bar. For further information on non-essential cookies used for targeting and banner advertising please see below.
Details of our Third Party Cookies
Chaffree allows selected Third Parties who participate with us in marketing programs to place cookies when you visit our site. These cookies enable us to monitor which adverts you see and click on to get to our site.
For details of the Third Party cookies we use please see the table below. Chaffree is not responsible for the content or privacy policies of Third Parties or other websites, and we advise that you check these yourself.
The following Cookies are all used for Analytical and Targeting purposes.
|Google Tag Manager|
|Facebook Custom Audiences
|Aweber (email marketing)
Mailchimp (email marketing)
Convert Kit (email marketing)
Website visitors who don’t want their data used by Google Analytics can install the Google Analytics opt-out browser add-on. To opt-out of Analytics for the web, visit the Google Analytics opt-out page and install the add-on for your browser. Learn more about the opt-out and how to properly install the browser add-on here.
Visitors can also opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings
This Cookie Notice was last updated on 19 May 2018, and further changes will be communicated by updating this notice.
Please don’t worry about sending your credit or debit card details via our website. All transactions are totally secure because all the details that you send to us are encrypted and sent across a secure connection. The secure pages include My Account pages, all the check out pages and the final confirmation page.
The encryption technique we use is standard for e-commerce and is certified by GeoTrust, one of the largest well respected certification authorities. GeoTrust Certificates are trusted by all popular browsers, operating systems and mobile devices.
Depending on which browser you are using, you may see different security features such as a padlock symbol or the address bar turning green. However, regardless of whether you’re using Internet Explorer, Firefox or any other browser, you can be confident that our site is safe and secure.
Disclosure of your information
We may disclose your personal information to third parties as defined in section 736 of the UK Companies Act 1985
- In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
- If Chaffree or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
If you are concerned about the safety of shopping online, but would like to order from Chaffree Ltd., please call our customer services team on UK – 01904 289035 ( local rate call charges apply) or 1-855-342-3432 USA/Canada Toll Free. We are open 24 hours a day. 7 days a week. Alternatively you can contact us via email at email@example.com or click on the online chat link on the homepage of the website.